BBC Broadcasting House London W1A 1AA - nearest tube Oxford Circus
Guided by Adam
Adult: £20 · Students & Seniors: £15 · Children: £5
Day | Walk Type | Start Time | End Time | ||
---|---|---|---|---|---|
1 May 2025 | Special | 10.45 am | 12.45 pm | Summer | Reserve Online |
5 June 2025 | Special | 10.45 am | 12.45 pm | Summer | Reserve Online |
29 June 2025 | Special | 10.45 am | 12.45 pm | Summer | Reserve Online |
27 July 2025 | Special | 2 pm | 4 pm | Summer | Reserve Online |
21 August 2025 | Special | 10.45 am | 12.45 pm | Summer | Reserve Online |
28 September 2025 | Special | 2 pm | 4 pm | Summer | Reserve Online |
23 October 2025 | Special | 10.45 am | 12.45 pm | Summer | Reserve Online |
“Sexual intercourse began
In nineteen sixty-three…
Between the end of the “Chatterley” ban
And the Beatles first LP.”
Phillip Larkin, Annus Mirabilis 1967 (pub. 1974)
This tour contains frequent and explicit references to recreational drug use and sex. There are also descriptions of scenes of a violent nature.
London’s achievements in music and fashion during the early 1960s reverberated around the world…
This walking tour pays tribute to – and then goes beyond – those achievements. The ground-breaking pop music of The Beatles and The Rolling Stones, as well as the game-changing work of fashion designer Mary Quant form our backdrop. But we will also take a trip beyond in to architecture, politics, spying, scandal, drugs and sex.
Swinging through two London neighbourhoods, we’ll zoom-in on the period 1962 to 1969. From the polite early 1960s to the days of the hippies, we’ll capture the city dubbed by Time Magazine in 1966 as Swinging London. Travelling from from the coldest winter on record (this wouldn’t be England if we didn’t talk about the weather!) to the shimmering Summer of Love.
East End gangsters are rubbing shoulders (and more) with peers of the realm; in Soho they’re sloshing Coca Cola into perfectly good Scotch; they’re dropping their T’s at the BBC and pillars of the Conservative establishment are dropping their drawers in shabby Marylebone mews flats.
Meanwhile, pop singers are invited to Buckingham Palace to meet The Queen.
Boys’ hair is long, miniskirts are short and to be “Far Out” is to be “In”.
The old emblems of Empire can be acquired and worn for a couple of bob* in the new-fangled “boutiques” of Chelsea and Carnaby Street. The Union Jack suddenly adorns everything from plastic bags to the cover of Vogue magazine. And presiding over it all, a portly little socialist from the provincial North.
Somewhere over the wonderful Day-Glo rainbow of Swinging London, we’ll find both the most mythologised, and the most misunderstood period of the 20th century. And we will ask… was it all the work of “Third-rate minds in a third-rate decade**”? Or was it truly One Brief Shining Moment?
(*Translation: Bob was the old slang word for a shilling which is about 5p in modern money.)
(**Quote from Conservative politician Norman Tebbit.)
In just two hours, Twiggy, Barbara Hulaniki and Jean Shrimpton will revolutionise the way we look; photographers David Bailey and Terence Donovan will capture the visuals; we’ll follow Mick Jagger as he struts from boutique to street riot and Mary Quant as she proves once-and-for-all that less most definitely is more. We’ll encounter Groovy Bob, the Old Etonian art dealer who counted working-class Paul McCartney among his clients.
At the hub of our story, two women and one man whose intertwined lives will change the morality of Britain forever and bring a Conservative government crashing down – Christine Keeler, Mandy Rice Davies and John Profumo. The so-called Profumo Affair, and the attendant sexual shenanigans reported in the newspapers, shocked Britain. This story was as seismic in the life of ordinary British people as Vietnam and riots were in America.
From LsD (which until the 1960s stood for Pounds, Shillings and Pence) to LSD (that’s Lysergic Acid Diathylamide) our scandalous tour is awash with money and drugs… is it too late to issue a content warning for this walk?
In terms of the social history of 20th Century Britain, we’ll stroll through a kaleidoscopic period where the boundaries between working-class and upper-class became porous in a way never seen before or since. We’ll also trace the origins of 21st Century gentrification and piece together the ingredients that went in to the Molotov cocktail of the youth culture explosion.
The two West End neighbourhoods we will visit are…
Side One: Marylebone… to see the little back street where 13 years of Conservative government collapsed amid a scandal of sex, lies and spying; we’ll also get a view of a modern architectural and communications wonder rising to dwarf St Paul’s on the London skyline, like a vast, grey middle finger “saluting” the old order; and we’ll watch as pirates board the BBC.
Side Two: Mayfair… where the class system is challenged as working class girls from Neasden and boys from Dartford cosy up with Old Etonians and where protestors rampaged in the streets of sleepy London Town.
We’ll span the political spectrum from the Labour government’s decriminalisation of homosexuality, legalisation of abortion and abolition of hanging to Enoch Powell’s infamous Rivers Of Blood speech. As Harold and Ted look on we’ll meet everyone from Mick and Keith to Ron and Reg.
Drugs, the law, fashion, media, politics, race, architecture, class, society, showbiz, protest, music and sex…
If you can remember the 60s… you weren’t there.
If you can’t remember the 60s… join this NEW walking tour.
This tour ends at the Jimi Hendrix Blue Plaque in Brook Street, Mayfair. The closest Tube to the end point is Bond Street.
Hello everyone, I’m looking forward to welcoming you back to Swinging London on this walking tour. It’s one of my favourite periods in London’s story. From the pop music of the period to the fashions, from politics to literature and media, I have studied and written about the swinging sixties since my student days in the 1980s. I wrote my dissertation on the playwright Joe Orton and changing British society. I’ve had such fun this past year-or-so bringing the stories to life on this walking tour – it’s been particularly pleasing to hear so many reminiscences from you guys on the tour. Having said that, it is the only one of my tours for which I issue a “content warning” – there will be repeated and explicit discussion of sex and drug taking throughout the tour. Then again, perhaps that’s the reason why you’re joining me? This is not a tour for prudes… but if you’re feeling like a cultural adventurer, then I can’t wait to reveal the kinks and quirks of two of the West End’s otherwise most subtle neighbourhoods. Perhaps there’s a sequel to be written – would you join me for a wander down the King’s Road next year?
Happy walkers in a most unusual (but theme-specific) bar with guide Adam after the tour!
And here’s another reason [David speaking here] you should go on it:
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Victoria Redshaw –
An exceptional insight into London in the Swinging 60s thanks to Adam. Taking us through Marylebone and Mayfair, we visited places only ever heard about and the era was brought to life. If you do one walk, this is it!
Catrin –
Fantastic walking tour about Marylebone and Mayfair talking about the swinging 60s. Adam is very entertaining and friendly, and I have already recommended the walk to friends. Thanks!
Suzanne McCracken –
Great walking tour – very interesting and informative. Have taken several walking tours with Adam, and as always, he was a wonderful guide.
Miguel –
The “London In The Swingin’ 60s” walk combines fashion, scandal, music, politics, lifestyle, and pop culture. There was so much to cover, and Adam keeps it lively with insightful commentary on the lives and times of the famous and infamous. Groovy!
Nancy Moore –
The Swinging 60’s tour was entertaining, enlightening and educational. Adam was amazing. I can see why he ‘teaches tour guides’. A wonderful role model. Thank you!
Jo Lloyd –
What a fantastic walk with Adam. He brought the swinging sixties of London alive with such great storytelling peppered with music of the day. I was buzzing afterwards. We did most of the walk in the pouring rain and it’s testament to Adam’s skill as a guide that it made not a jot of difference.
Jouko Riihonen –
Higly entertaining and fun. Great day out.
Cary Harris –
What a great tour! Adam is very knowledgeable, fun and full of anecdotes about 60’s London, architecture, history and the culture of the times. The music soundtrack was a great bonus! A very stimulating 2hours that that whizzed by. Highly recommend! Thanks Adam
Jill Cousins –
Adam was a delightful and informative host! My husband and I actually did back to back tours with him in June 2023, joining him for his tour of Kensington just one hour after the two-hour London In The Swinging 60s Tour. We were never bored! We were only in London for three days, and those two tours gave us a great variety and glimpse of the city and its history. The tour is affordable, easy to walk and easy to book, and I highly recommend it, as well as any of Adam’s tours!
Kate –
Adam is not only informative, he’s charismatic and enthusiastic as well. The pictures and actual places, along with a fabulous soundtrack made this tour so worthwhile. Thoroughly recommended and wish i had time to do more tours with him.